The era of traditional cigarettes is nearing its end. Electronic cigarettes are increasingly capturing the smoking market. This innovation aims to reduce the mortality rate associated with tobacco consumption by gradually decreasing related diseases. The most popular innovation at the moment is the IQOS from Philip Morris. This article provides more information about the IQOS cigarette.
The new trend of the IQOS cigarette
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The best electronic cigarette of the moment is the IQOS from PMI Group (Philip Morris International). It is a tobacco vaporizer whose acronym stands for “I Quit Ordinary Smoking.” The IQOS operates using mini-cigarettes, called Heets, which contain a filter and tobacco. These are inserted into a small device that heats the tobacco to 330 °C. By heating the tobacco, the device releases a tobacco aerosol that can now be inhaled. This mechanism occurs through an electronically controlled heating blade.
According to Philip Morris, this electronic cigarette promotes low ash and smoke production. This makes the IQOS the most accepted electronic cigarette among consumers. Mediapart further details the facts regarding this.
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IQOS, the new game changer for smoking with minimal risk
Philip Morris’s brand new masterpiece won’t send its consumers to the grave anytime soon. The tobacco industries are constantly seeking a less harmful cigarette for their consumers. However, this cigarette must provide them with the same sensation as ordinary cigarettes.
It should be noted that it is through the combustion of traditional cigarettes that smoke is produced and inhaled by the smoker. The danger this smoke poses to health is well established. Indeed, this smoke contains toxic substances to the body such as carbon monoxide, tar, and polycyclic hydrocarbons.
In comparison to conventional cigarettes, the IQOS cigarette produces a minimal amount of smoke. Therefore, what Philip Morris offers with the IQOS is a less harmful product for the human body. The CEO even claims that the harmfulness would be reduced by 90% compared to the harmfulness of a conventional cigarette. Additionally, some studies show that the IQOS produces acceptable nicotine doses for inhalation. One study conducted demonstrates that the IQOS generates a nicotine level 30% lower than the level produced by most conventional cigarettes.
A highly appreciated cigarette!
The question of smokers’ responsiveness to this product deserves to be asked. According to PMI, 80% of Japanese smokers have abandoned traditional cigarettes to adopt the IQOS product. In other parts of the world where the product has been introduced, 72 to 80% of consumers are now adherents. Worldwide, 3.7 million smokers have adopted the IQOS electronic cigarette.