To gain visibility, attract new clients, and increase your revenue, your business must be visible on the Internet. You need to be well-ranked on Google and carry out relevant communication actions on your website and social media. How to do it? Here are 7 essential steps!
This is the current challenge for SMEs: how to be more visible on the Internet? Often, you realize how urgent it is to increase your visibility online by typing your company name or strategic keywords for your business into Google. And now, great disappointment, you are behind all your competitors on Google, even the smaller ones you don’t know.
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Let’s be frank, if you are not on the first page of Google and do not communicate regularly on social media, you have no chance of being seen by your clients and prospects online. So, how to be more visible on the Internet?
For your business to be visible on the Internet, you need to work on search engines and implement communication actions tailored to your targets on your website and social media. To do this, I propose an effective method in 7 steps.
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7 steps to be visible on the Internet
✅ Step #1: Clearly define your target audience
To communicate well online and be more visible, it is important to know exactly who you are talking to. You must therefore define in detail the typical profiles of your clients.
In particular, you need to think about the problems they face, how they learn online (on which platforms? in what content formats?) and the keywords they use to find solutions to your problem. We are talking about Persona Marketing.
This way, you will be able to create the right content at the right time and for the right person.
✅ Step #2: Choose the right keywords
Do you want to be visible on the Internet and therefore be well-ranked on Google? That’s great. But now, it is necessary to determine which keywords you want to be ranked for on the homepage of Google.
To find the keywords that will allow you to be visible on the Internet, you can:
- Analyze your competitors’ websites
- Use Google autocomplete and related searches
- Check the traffic sources on your website
- Visit the blogs and forums frequented by your clients
- Talk to your employees
- Trust your intuition and experience
Having tapped into all these sources of inspiration, you will end up with a list of dozens of keywords. It’s up to you to choose the most relevant ones based on the level of competition and search potential. To do this, you can check the number of available results on Google by typing each of your keywords.
✅ Step #3: Optimize your website
Now that you have identified the keywords you want to be ranked for to be more visible on the Internet, you need to integrate them into your website. To do this, you must ensure that your keywords appear in the strategic locations of your website.
For your site to be well-ranked on Google and clearly visible, you need to skillfully fill your keywords in the Title tags (h1, h2, h3…), in the URL of your pages, in the meta description tag, and in the alt tag of your images.
If your site is optimized for mobile browsing, the loading time is under 3 seconds, and other sites have links to yours, you will likely be well-positioned on Google.
✅ Step #4: Write a documented strategy
To be visible on the Internet, you need to regularly implement relevant communication actions and plan them long-term. Being visible on the Internet requires patience and hard work.
If you want to be visible online, you must be organized and rigorous in your actions. To do this, it is essential to develop a documented strategy outlining all the necessary actions to achieve your goal and a precise planning.
Besides allowing you to see clearly, the documented strategy will help you be more committed and put all the chances on your side to be more visible on the Internet.
✅ Step #5: Optimize your social media accounts/pages
After completing the first 4 steps, you have ensured that your website is properly ranked in search engines and have determined the actions to take to be more visible on the Internet. In your strategy, you have inevitably identified social media as levers to operate.
To communicate well on social media, you need to optimize your accounts. This involves filling out all available fields using your keywords as well as images. Your profile pictures and cover photos should be professional and motivating.
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✅ Step #6: Create a blog
The blog is THE lever to use to be visible on the Internet. Why? Because it is often the only place that will allow you to regularly create content on your site. However, to be more visible on the Internet, you need to create content.
I am living proof that it works. I created the blog Ludosln.net in 2013 with the sole ambition of sharing my digital marketing skills. A few months later, the blog brought in my first requests for quotes and allowed me to launch the digital agency SLN Web. Today, this blog is visited every month by an average of 15,000 people and is my primary source of income.
✅ Step #7: Analyze your actions
The big difference between online communication and traditional communication is that you can track in real-time the effectiveness of your actions. Unlike advertising in the press or sending paper mail, you have the ability to check in real-time if your messages on social media, blog articles, or emails are driving traffic and generating a significant return on investment.
For this, you can use Google Analytics, which is a free tool. Why deprive yourself of it?
Want to go further? Download the white paper that will explain in detail the 7 steps to be more visible on the Internet and gain new clients:
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